Chevrolet colloquially referred to as Chevy and formally the Chevrolet Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet and ousted General Motors founder William C. Durant started the company on November 3, 1911[ as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918 and propelled himself back to the GM presidency. After Durant’s second ousting in 1919, Alfred Sloan, with his maxim “a car for every purse and purpose”, would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Ford’s Model T in 1919 and overtaking Ford as the best-selling car in the United States by 1929.
There’s more to being an automotive company than building cars, trucks and SUVs. To us, quality, safety and innovation are just as important as — and integral parts of — every vehicle that drives out of our plants. So, when you join the Chevrolet family, you’re really joining a 100-year-old practice of protection, caring for others and evolving technology.
The number one job of any car, truck or SUV is to get you where you need to go. We take this responsibility seriously, engineering vehicles that are recognized and awarded for their quality, reliability and dependability. And it’s all to help you feel confident from point A to B and all the way to Z.