For more than 80 years, the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products that are available in virtually every country of the world. Our strategy is simple: harness our passion to innovate, continuously strengthening our brands and products to improve our competitive position and financial performance.
The activities of the Group and its approximately 170 subsidiaries are directed from our headquarters in Herzogenaurach, Germany. The company also operates creation centers and development departments at other locations around the world; these correspond to specific business activities.
The flagship line of footwear, apparel, and accessories is located in Herzogenaurach, Germany.Reebok’s global headquarters is located in Canton, Massachusetts. The company specializes in footwear, apparel, and accessories in both the sport and performance arenas.
The adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. We are committed to continuously strengthening our brands and products to improve our competitive position.